Liebster Awards


I have been nominated for an Award. Yes. I can die now.

Well, let’s calm down, for now it’s just the Liebster Awards : an award given to new bloggers as an encouraging kick-off by other members of the blogging community.

Liebster Award


Let’s see the rules :

  • As a nominee, I first have to introduce myself with 11 wow revelations about who I am. Hmm, let’s keep it fashion-related :

1. I am a bit too obsessed about coral clothes and accessories. Isn’t it the smartest, most beautiful color in the world ?

2. I started picking my own clothes at a pretty early age, by pointing at my favorite dress with my finger as I could barely speak. My mom can testify.

3. Later on, I started to get known in high school as “the girl who always have impeccable, painted nails”.

4. I don’t like platform shoes. Girls, seriously ?

5. And I am still wondering why guys dislike flat shoes that much.

6. I don’t think I’ve ever worn jogging pants, except for actually jogging. Sunday at home, you say ? Sorry, I don’t know what you mean.

7. Sometimes, I make my own jewels so that they match perfectly with a particular piece of clothing that I have. Never better well served than by yourself !

8. I’m dying to wear an Elie Saab dress one day (even just for one night)

9. I have a hard time with dressing “casual”. I’m trying, but it actually takes so much effort !

10. My closet pole starts sagging in the middle. I guess it’s not strong enough…

11. I’d like to learn fashion design. But there is a minor problem : I suck at drawing.


  • Then, Mathilde from mathildescloset who nominated me for this award (thanks again Mathilde!) asked me 11 questions that I’ll try to reply to :

1. Why did you start a blog ?

I have always been into fashion. Just like all the girls, I thought. But then I realized I was actually way more into it than most of them. So I thought I should do something concrete about it.


2. What is your most favorite thing about blogging ?

I get a chance to make the best of my 2 favorite pastimes : fashion and the internet.


3. What do you want to do when you grow older ?

Build a fashion empire. That’s it.


4. What’s your favorite movie ?

Call me crazy, but I have a hard time with “favorites”.


5. Where have you travelled to ?

Mainly North America where I have lived for one year (Canada, US) and Europe (UK, Spain, Switzerland, Croatia, Greece).


6. Karma or destiny?

Karma. I like to think about this quote that sounds a lot like me : “Get up, dress up, and never give up” !


7. What is your guilty pleasure ?

Mini doughnuts and mini bags (Chloe, Furla and so on).


8. Damon or Stefan? Lucas or Nathan? Edward or Jacob?

Oops, I have no idea who these people are… Am I getting too old ?


9. Tea or coffee ?

Tea before bed, coffee after bed.


10. What is your favorite city ?

Sometimes Paris, sometimes Toronto, sometimes London (remember number 4).


11. Which season do you prefer (as related to fashion) ? 

Summer : for the little dresses, the swimsuits, the colorful jewels.





Meet Sézane


Here is a brand & start-up that looks a lot like the one I hope I will myself create one day. If you don’t know it yet, Sézane is a young french brand that sells clothes, accessories and lifestyle items online.

As a digital marketer, I love the business model and strategy : unlike most brands that follow the spring/summer and fall/winter collection plan, Sézane releases one limited collection per month. Only sold online (a boutique should soon open in Paris though). Even though it didn’t seem to be a conscious strategy in the first place, there is no better way to create an addiction…

To spice up the game, the brand regularly collaborates with some other trendy designers. The latest collaboration gave birth to an oh-la-la collection with Madewell, J Crew’s little sister, in the US.

The products are sold online through a very well designed, inspirational platform that invites you to spend your whole afternoon looking at the pictures. The customer experience is optimized so that you feel taken care of from A to Z : free returns, customer service, and so on.

And of course as a fashionista, I love the designs. The clear cuts. The mix of casual and chic. The ethnic touch. The classy minimalism. Enjoy !


Keaton teddy- Sézane

Keaton teddy- Sézane


Mini Clark bag in beige - Sézane

Mini Clark bag in beige – Sézane


Cassis blouse - Sézane

Cassis blouse – Sézane


Dolce rompers - Sézane

Dolce rompers – Sézane


Penelope Bikini - Sézane

Penelope Bikini – Sézane


Patchwork blouse and bucket fringe bag- Sézane

Patchwork blouse and bucket fringe bag- Sézane


Charlie sandals - Sézane

Charlie sandals – Sézane



Let’s dress up


Unless you are a billionaire (not the case yet) or work as a fashion model (never will be) you will hardly ever have an occasion to “dress up” in your every day life. Well, that’s actually more than that : you have no excuse for wearing such classy outfits. Just try to go to a friends’ party with a dress that is a bit more sophisticated than usual and a pair of shoes that are a bit classier than the average : everybody will ask why you are so dressed up. And you better have a good reason, otherwise you will be remembered as a highly suspicious person !

The phenomenon seems to be even truer in France. The country of fashion, style and elegance, bla bla bla… even though our European or American neighbours don’t always master the art of being classy as much as we do, at least they got a sense of what “dressing up for going out” meant.

So, I’m having a hard time expressing my craze for sparkly gowns and foolish accessories in my every day life. I may be overdressed most of the time*, but that’s nothing compared to what I wish I could wear from time to time.

I mean, something like these astonishing masterpieces from Zuhair Murad :

Zuhair Murad black & white dress

Zuhair Murad white dress



Zuhair Murad resort

Zuhair Murad gold dress


Or the equally beautiful wonders of Elie Saab :


Elie Saab black dress

Elie Saab spring

Elie Saab orange dress

Elie Saab beige dress

*I have recently been categorized by a member of the male group** as someone with a “classy style”.  Which I must admit is true : if I had to pick up one outfit for a regular Sunday in less than 1 minute, my instinct would go for a dress and a pair of matching sandals rather than the yoga pants.

** You know, these people who usually just call a dress a dress, whether it’s a super sophisticated lace dress or a sponge dress that you would wear to go to the gym.

More fab here :